Certain Kroger coffee canisters have been found to advertise that a higher number of cups can be brewed than what the package can actually produce. Consumers at Kroger stores place trust in the company’s packaging when choosing the products that will provide for them, their families, and their loved ones.
Our consumer class action lawsuit lawyers believe that consumers always deserve the chance to make educated and informed decisions when choosing products. Kroger’s false advertising allowed the company to generate sales revenue based on an amount of product that it did not provide. This false advertising has likely generated millions of dollars in fraudulent profits for Kroger, and our consumer class action attorneys are working to hold them accountable.
Some may view this false advertising as inconsequential, but when consumers are routinely deceived for multiple years, the damages start to add up. When companies are not held accountable for false advertising, they save money at the consumer’s expense. Those making these purchases were buying in bulk; the extended time between purchase and running out of coffee made these consumers especially unlikely to notice discrepancies between advertised quantities and actual cups of coffee provided.
Consumers deserve protection and to be reimbursed for Kroger’s deception. If you purchased one of the below-listed products, contact our team of Kroger Coffee class action lawyers today to be a part of our lawsuit.
Which Coffee Products Were Falsely Advertised?
Not all Kroger coffee products were falsely advertised. Some had accurate numbers of cups listed on the canisters and some did not list a number of cups at all. If you purchased any of the following products, however, you were likely deceived and deserve to be compensated:
- Breakfast Blend Mild Roast
- 100% Colombian Medium Dark Roast
- Decaf Classic Medium Roast
- French Roast
- Premium Blend Medium Roast
- Reduced Caffeine Lite Medium Roast
- Select Brand Medium Roast
- Special Roast Medium Roast
- Supreme Blend Medium Roast
All of the sizes of these flavors were falsely advertised, which included 11.5 oz., 24 oz., 25 oz., 29 oz., and 30.5 oz. If you have purchased one of these flavors from a Kroger location, contact our team of Kroger Coffee class action lawyers today to take the first step toward being reimbursed.
False Advertising Is Wrong, But Is It Illegal?
In a time where advertising is nearly ubiquitous, false advertising is alarmingly common. As a result, it is especially important to protect consumers from false advertising. Numerous laws establish accountability for corporations to advertise accurately. Kroger has violated:
- California’s Unfair Competition Law (UCL). UCL prohibits “unfair, deceptive, untrue or misleading” advertising.
- Consumers Legal Remedies Act (CLRA). CLRA prohibits companies from representing products as having characteristics or benefits that they do not have.
The reality is that Kroger knew or should have known that their representations of their products were false. Any reasonable customer would have been deceived by this false advertising. Furthermore, Kroger’s products are often purchased by consumers looking for a cost-effective option.
These consumers were denied the opportunity to make an informed cost-effective choice. Our consumer class action attorneys are determined to right this wrong. Contact us today to take the first step toward receiving the compensation you deserve.
What Is a Class Action Lawsuit?
In a class action lawsuit, a judge certifies a large group of people to seek compensation collectively. Countless consumers purchased these falsely advertised canisters. Litigating each case individually would be an endless endeavor, and consumers would face unreasonable delays in receiving the compensation they deserve.
To a company like Kroger, each consumer holds negligible power and is safe to take advantage of – our consumer class action attorneys are working on behalf of all these consumers to fight back.
Our Kroger Coffee class action lawyers are proud to be holding Kroger accountable. Kroger’s false advertising was reckless and brought harm to a very high number of consumers. Contact us today to join the lawsuit to hold them accountable.